Advertising Skills

I have 3 friends who I will call them 
Friend 1,Friend 2,Friend 3.Here are their stories:

Friend 1
He uses mainly the Social Media to market his products.He sells bracelets,necklaces,
rings.He does not make a lot of money.He pays  more than a profit.

Friend 2
This one uses networks,blogs like me to push his work.The Problem he does not get any Sales.He does have the following but the stats are very low.

Friend 3
He made a Research first targeting men.He also did not make any Profit.He only got the hand to mouth survival.He started to grow when I made hands on to his business.

Lessons for my Friends:
Friend 1
The Photos which he displayed on Social Media was of poor quality.
Friend  2
He is less relevant to his marketing research.
He talks about fresh air which is not appetizing to the prospective Buyers
Friend  3
The Products which he brought were vague. He spent more than waiting for the results.

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